Creative hub that connects ideas, projects and people


Who We Are

Vivá is a hub specialized in the management and consulting of projects dedicated to the Creative Economy.

We connect people, ideas and companies to create new possibilities, projects and good stories.

Vivá is directed by Erika Hoffgen, an advertising executive with 15 years of experience in project management and art lover.

With a postgraduate degree in Cultural Management and a degree in several large and small companies, Erika has project management knowledge with emphasis on innovation, entertainment, new products, audiovisual production and content, BI (Business Intelligence), CRM (Customer Relationship Management) and implementation of methodology for management and partnerships.

In the past year she worked with focus on creative ventures, creation and development of Vivá.



To be an agent of transformation of ideas and projects that contribute to human, social and economic development.  

Vivá's goal is to promote positive and sustainable change in the lives of people, companies, communities and partners, thus helping to transform to a better world.

Services and Scope

Events and Partnerships

Content Manager - Brazil | Series 

Content Planning and Distribution | VOD Platforms

Content Planning and Distribution 
Documentaries - Series

Content Planning and Distribution 
Documentary Short

Science Museum of the Amazon | AMA BRASIL  Executive Production

Project Manager and Operations


Volunteered | Arts and Culture Department

SANTIAGO CREATIVO – Creative Industry Exporting Platform | Chile
Participated in the writting of the book as an entrepreneur: “Prácticas de emprendimiento creativo y cultural en América Latina

MICSUR – Latin American Cultural Industry Market
Joined representatives of the Brazilian delegates of Creative Economy Office approved via MINC (Ministry of Culture).
Took part in the business rounds and exhibitors in 2014.

BCREATIVE – Creative Economy Platform
Nov.2016 Belgium, Participated as a speaker and as a member of the creative community.

CREATIVE TRACKS – Digital Platform for Creative Engagement
Speaker in the event "Is Creativity and Entrepreneurship... a complicated couple?" in Success History Panel.
Workshop moderator in "Social Networks and Online Presence: how to create a competitive advantage in the market?"
Facilitator at the Networking Fair.
Inova+ e Rio Criativo productions – Jun.17

Contact Us