Vivá is a hub specialized in the management and consulting
of projects dedicated to the Creative Economy.
We connect people, ideas and companies to create new possibilities, projects and good stories.
Vivá is directed by Erika Hoffgen, an advertising executive with 15 years of experience in project management and art lover.
With a postgraduate degree in Cultural Management and a degree in several large and small companies, Erika has project management knowledge with emphasis on innovation, entertainment, new products, audiovisual production and content, BI (Business Intelligence), CRM (Customer Relationship Management) and implementation of methodology for management and partnerships.
In the past year she worked with focus on creative ventures, creation and development of Vivá.
To be an agent of transformation of ideas and projects that
contribute to human, social and economic development.
Vivá's goal is to promote positive and sustainable change in the lives of people, companies, communities and partners, thus helping to transform to a better world.
Start-up company focused in entertainment and culture. Role: Project Management and Operations
FUNDAÇÃO MOKITI OKADA / M.O.A
Volunteered coordinating projects for the arts and culture department of this institution
SANTIAGO CREATIVO – Creative Industry Exporting Platform / Chile
Participated in the writting of the book as an entrepreneur: “Prácticas de emprendimiento creativo y cultural en América Latina”
MICSUR – Latin American Cultural Industry Market
Joined representatives of the Brazilian delegates of Creative Economy Office approved via MINC (Ministry of Culture).
Took part in the business rounds and exhibitors in 2014.
BCREATIVE – Creative Economy Platform
Nov-2016 - Belgium, Participated as a speaker and as a member of the creative community.
CREATIVE TRACKS – Digital Platform for Creative Engagement
Speaker in the event "Is Creativity and Entrepreneurship... a complicated couple?" in Success History Panel.
Workshop moderator in "Social Networks and Online Presence: how to create a competitive advantage in the market?"
Facilitator at the Networking Fair.
Inova+ e Rio Criativo productions – Jun-17 / PDF